Haresh Vidja
Written By Haresh Vidja Tech Lead

Next Wave: Building a Text-Based App Like Threads

post date
July 10, 2023
Reading Time: 9 minutes

With the recent launch of Instagram’s Threads app, the social media landscape has been forever changed. Boasting a staggering 30 million sign-ups in just 16 hours, Threads has become the talk of the town and is hailed as the “Twitter Killer” by Meta. This dynamic platform aims to foster engaging conversations and vibrant communities, catering to diverse interests and trending topics.

As an aspiring app developer, you might be intrigued by the success of Threads and wonder how to embark on a similar journey. In this blog, we’ll explore the ins and outs of building a text-based app like Threads, from its standout features to the development process and cost considerations.

Lucrative Potential of Text-Based Social Media Apps

Amidst the anticipation surrounding a potential face-off between Mark and Elon, Meta has made its move by launching Threads, a direct competitor to Twitter. This strategic maneuver by Meta comes in response to Twitter’s recent struggles, including a temporary “rate limit” imposed by Elon Musk, resulting in user dissatisfaction and public complaints.

Recognizing an opportunity to provide users with a more engaging and user-friendly alternative, Meta decided to introduce Threads ahead of schedule. By integrating it into its existing infrastructure and user base, Meta aims to leverage its vast resources and create a seamless and improved social networking experience.

Threads offer a fresh approach to online conversations, fostering vibrant communities and facilitating connections with favorite creators and like-minded individuals who share common interests. As the app gains momentum, it promises to further enhance Meta’s platforms and provide users with an enhanced social networking experience.

The launch of Threads not only capitalizes on Twitter’s turmoil but also benefits rival platforms like BlueSky, which experienced an unexpected surge in traffic due to Elon Musk’s recent gimmicks. This demonstrates the market’s demand for alternatives and creates a favorable environment for the growth of text-based social media apps.

Industry experts predict a significant market share of $310.3 billion for the social media ecosystem by 2030, driven by the growing consumer demand for social media apps. With such a promising market landscape, now is the opportune time to seize the potential of the growing market space and leverage it with a social messaging app like Threads.

Threads Fastest Downloaded App

How to Build a Text-Based App Like Threads?

Ideation and Planning: Lay the foundation for your app’s success by brainstorming innovative ideas and defining your unique value proposition. Dive into market research to identify user needs, understand your target audience, and uncover key differentiators that will set your app apart.

Designing an Engaging User Interface: Discover the art of crafting an intuitive and visually appealing user interface (UI) that enhances the user experience. Explore the principles of typography, color psychology, and visual hierarchy to create an interface that captivates users and keeps them coming back for more.

Building Seamless Conversations: Delve into the core functionality of your app – creating engaging and dynamic conversations. Implement real-time messaging capabilities, multimedia sharing options, and features like threads and quoting to foster lively discussions and facilitate easy information exchange.

Community Building and User Engagement: Learn strategies to nurture an active and vibrant user community. Explore features like user profiles, trending topics, discovery mechanisms, and notifications to keep users engaged and foster connections between like-minded individuals.

Privacy and Security: Prioritize the protection of user data and privacy. Implement robust security measures, such as end-to-end encryption, secure login systems, and user-controlled privacy settings, to instill trust and safeguard user information.

Monetization Strategies: Explore various monetization avenues, such as in-app purchases, premium features, advertisements, or subscription models. Find the right balance between generating revenue and providing value to users.

Iterative Development and Testing: Embrace an iterative development approach, constantly refining and improving your app based on user feedback and market trends. Rigorous testing across multiple devices and scenarios ensures a seamless and bug-free user experience.

Launch and Marketing: Prepare for a successful app launch by creating a compelling marketing strategy. Utilize social media, influencer partnerships, app store optimization, and targeted advertising to create awareness and attract a growing user base.

User Feedback and Continuous Improvement: Listen to your users and incorporate their feedback to continuously enhance your app. Regular updates, feature enhancements, and bug fixes demonstrate your commitment to providing an exceptional user experience.

Scaling and Future Expansion: Plan for scalability and future expansion as your app gains popularity. Explore cloud infrastructure, performance optimization, and feature enhancements to accommodate increasing user demands.

Exceptional App Like Threads: Standout Features to Consider

If you’re venturing into the world of text-based app development inspired by Threads, there are several unique features you can incorporate to create a distinctive and engaging platform. By infusing your app with these standout features, you’ll provide users with a fresh and captivating online experience. Now, let’s delve into essential considerations for developing your app:

  1. Seamless Account Integration: Simplify the sign-up process by allowing users to seamlessly integrate their existing social media accounts, such as Instagram or other popular platforms. This streamlined approach eliminates the need for users to create new accounts, saving time and effort. By leveraging the existing connections and followers users have on other platforms, you create an instant network for them to engage with upon entering your app.
  2. Automated Account Follow: Enhance user convenience and foster immediate engagement by implementing an automated account follow feature. This functionality ensures that users automatically follow the same accounts they already follow on integrated social media platforms. By seamlessly integrating their existing social connections, users can quickly build their network and dive into conversations with familiar faces.
  3. Versatile Content Sharing: Empower users to express themselves through a wide range of content formats. Enable text-based posts, quotes with a generous character limit, photo uploads, link sharing, and videos of varying durations. By providing diverse content-sharing options, users can convey their thoughts, opinions, and creativity in ways that resonate with their intended audience. Seamlessly integrate with other social media platforms, allowing users to amplify the reach of their posts and engage with a broader audience.
  4. Streamlined Interface: Design an intuitive and user-friendly interface that encourages seamless navigation and engagement. Opt for a clean and minimalistic design, reminiscent of platforms like Twitter, focusing on concise text-based content. Include familiar interaction options such as liking and reposting. Implement a quoting feature that enables users to share specific threads or posts, facilitating thoughtful engagement and encouraging users to contribute to ongoing conversations.
  5. Vibrant Communities: Promote the formation of vibrant communities within your app by emphasizing the importance of shared interests and meaningful discussions. Implement features that allow users to discover and join communities centered around specific topics, hobbies, or themes. Encourage users to interact, collaborate, and build relationships with like-minded individuals. Consider incorporating community-specific features such as dedicated discussion boards, topic tags, or events to foster a sense of belonging and facilitate active participation.
  6. Customizable Conversation Environment: Empower users to personalize their conversation experience to suit their preferences. Provide a range of customization options, such as content filtering to control the types of posts they see, customizable mentions and replies, and profile management tools. Users should have the ability to unfollow, block, restrict, or report other users as needed. These features create a safe and positive environment, allowing users to curate their social experience and engage in meaningful conversations with a focus on their interests.
  7. Interoperability with Other Networks: Consider implementing interoperability with established social networking protocols like ActivityPub. This integration allows your app to seamlessly connect with other apps and platforms supporting the protocol. By embracing interoperability, you enable users to expand their network beyond your app, connecting with users on other compatible platforms. This fosters a more inclusive social experience, broadens the reach of conversations, and encourages cross-platform engagement.

By incorporating these expanded features into your app, you can create a highly engaging and immersive text-based platform. Strive to provide users with a seamless experience, robust customization options, and opportunities to connect with others who share their interests. With these enhanced features, your app can stand out in the text-based app landscape, attracting and retaining a passionate user base.

Comparing Threads and Twitter: What Sets Them Apart

Character Limits
Threads: Expressive messages up to 500 characters
Twitter: Standard 280 characters (25,000 with a paid subscription)

Seamless Instagram Integration
Threads: Effortlessly import bio and followers from Instagram
Twitter: Independent platform with no integration requirements

Extended Video Length
Threads: Share videos up to five minutes long
Twitter: Videos limited to two minutes and 20 seconds

Content Discovery Approaches
Threads: Personalized home feed for content discovery
Twitter: Homepage showcases trending topics and recommendations

Draft-Saving Capability
Threads: No draft-saving feature is currently available
Twitter: Save drafts for refining posts before sharing

Thread Creation Experience
Threads: Start a thread with three simple enter key presses
Twitter: Begin a thread with a single click on the plus button

Visibility of Profile Likes
Threads: No separate tab to view other profiles’ likes
Twitter: Offers a dedicated tab to view likes on other profiles

Content Rules and Controls
Threads: Adheres to Instagram’s content rules and controls
Twitter: Independent content rules and controls

Interoperability with Wider Networks
Threads: Built on ActivityPub protocol, enabling interactions with other compatible platforms
Twitter: Independent network without interoperability features

Estimating the Cost of Building a Text-Based App Like Threads

When you’re considering the development of an app like Threads, it’s important to have a clear understanding of the potential costs involved. While the exact cost can vary based on several factors, such as app complexity, geographic location of the development agency, integrated features, tech stack, and design aesthetics, we can provide you with a rough estimate to give you a sense of the investment required.

  • Simple App
    For a text-based app with relatively straightforward features, the estimated development cost typically ranges from $45,000 to $90,000. This category includes essential functionalities and a user-friendly experience. The development timeline is usually around 3 to 6 months.
  • Medium Complexity
    If you envision a text-based app with moderate complexity and additional features, the estimated cost could fall between $100,000 to $200,000. This range encompasses enhanced functionalities, customization options, and a more polished user interface. The development timeframe is typically around 7 to 9 months.
  • Most Complex
    For a text-based app with extensive features, advanced customization, and a highly sophisticated user experience, the estimated cost can range from $220,000 to $300,000. This category involves intricate functionalities, seamless integrations with other platforms, and meticulous attention to detail. The development timeline for such a comprehensive app may exceed 9 months.

Please note that these estimates are provided as general guidelines, and the actual cost may vary based on your specific requirements and additional factors unique to your project.

North America Social Networking App Market

Key Factors Influencing the Cost of Developing a Text-Based App Like Threads

When considering the cost of developing a text-based app like Threads, there are several factors that can impact the overall investment. These factors encompass the integration of features, UI/UX design, choice of platforms, team size, data encryption, and authentication and authorization mechanisms. Let’s explore these factors in detail:

UI/UX Design: A well-executed UI/UX strategy is vital for the success of any mobile app. It enhances user engagement and retention rates. The Threads app development cost is influenced by implementing multiple testing procedures and tailoring the app to meet specific requirements.

App Platform: The choice of platform significantly affects the cost of developing a text-based app. Deciding between iOS or Android platforms, or adopting a cross-platform approach, involves different cost considerations based on various factors. Starting with a single platform and transitioning to a cross-platform app as it gains popularity can help optimize the budget in the early stages.

Team Size: The size of the app development team has a direct impact on the cost of building an app like Threads. Choosing between freelancers, an in-house team, or outsourcing the development project to a dedicated organization presents distinct advantages and disadvantages that should be carefully evaluated.

Data Encryption: Implementing robust data encryption mechanisms is essential for protecting user data and ensuring its confidentiality. However, it’s important to note that incorporating these mechanisms may increase the development cost. Careful implementation of encryption algorithms and secure data transmission protocols is necessary to effectively safeguard sensitive information.

Authentication and Authorization: Developing a strong authentication and authorization system is crucial for securing user accounts and preventing unauthorized access. Integrating advanced security measures such as two-factor authentication (2FA) or biometric authentication may require additional development work and potentially impact the overall cost of building a text-based app like Threads.

Maintenance: Ongoing support and updates are crucial for the smooth operation of your text-based app. Regular maintenance ensures bug fixes, performance optimization, and feature enhancements to provide a seamless user experience.

Tech Stack: Choosing the right technology stack is essential for your app’s development. Consider factors like scalability, compatibility, and development time to determine the optimal tech stack that aligns with your project requirements.

By considering these factors, you can gain a clearer understanding of the cost implications involved in developing a text-based app. Each factor plays a significant role in shaping the overall investment, and careful consideration of these aspects will contribute to the successful development of your app within your budgetary constraints.

Monetization Strategies for an App Like Threads

If you’re considering launching a text-based app like Threads or Twitter, you might be wondering how to generate revenue from it. While Meta has not implemented any monetization strategy for Threads at its launch, there are several effective strategies you can explore:

  • Advertising: Generate revenue by incorporating targeted ads, sponsored content, or paid partnerships with brands within the app.
  • In-App Purchases: Offer users the option to make in-app purchases for premium features, exclusive content, or virtual goods.
  • Premium Model: Provide a free basic version of the app and offer premium upgrades, verified tags, or advanced functionalities through a monthly subscription model.
  • Sponsored Content and Influencer Collaborations: Collaborate with influencers or brands to feature sponsored posts or promote their content within the app, creating additional revenue streams.

It’s important to carefully evaluate these monetization strategies based on your app’s target audience, user experience, and market trends. By implementing the right strategy or combination of strategies, you can effectively monetize your text-based app while providing value to your users and creating sustainable revenue streams.


In conclusion, the rise of text-based apps like Threads has revolutionized the social media landscape, offering unique opportunities for engagement and connection. With millions of users flocking to these platforms within hours of their launch, it’s evident that there is immense potential for success.

As a leading app development company, we specialize in creating text-based apps like Threads. With our expertise in UI/UX design, robust development techniques, and a deep understanding of the social media ecosystem, we are equipped to bring your vision to life. Our team is committed to delivering high-quality apps that captivate users, foster engagement, and drive monetization.

Remember, success in the text-based app industry requires a combination of innovative features, user-centric design, effective monetization strategies, and a reliable development partner. With our expertise and collaborative approach, we are ready to embark on this exciting journey with you. Get in touch with us today to transform your app idea into a reality and join the thriving world of text-based apps.

Haresh Vidja
Written By Haresh Vidja Tech Lead

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